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Lana
CASIELLO-BOYLE
portfolio
BRANDING & DESIGN
Packaging
BRANDING & DESIGN
Packaging
Here are samples I've directed and designed - many from the art materials market. In an industry that encourages creativity, it is surprising that many companies offer their products in packaging similar to their competitors. Breaking the mold in art materials is risky. However, by offering sleek, modern packaging inspired by luxury goods, sales of these products have increased even in hard economic times, and in many cases has reinvigorated products and brands that were at risk of losing relevancy in the art material industry.
Ads
BRANDING & DESIGN
Advertisements
From writing ad copy, to illustration, photography and layout these examples demonstrate just some of my ads that pack a lot of design into a little space. Advertisment campaigns often targeted multiple demographics through a wide range of publications while maintaining a consistent message.
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