Lana
CASIELLO-BOYLE
portfolio
EXHIBITS
EXHIBITS
Trade Shows
I've been designing trade show exhibits since 2006. From industry trade shows in crafts to fine art materials, I've worked with spaces as large as 30' x 40' and as small as 10' x 20'. Every exhibit starts with an objective then moves on to a concept and story board. From there there is a floor layout, displays, graphics, and promotional collateral. I've been lucky enough to work with an amazing team of in-house staff that coordinate logistics and show services, and outside vendors that help transform concepts for displays and booth structures into functioning components.
One exhibit featured the 80th anniversary of our vellum brand, and focused on material in use as well as history. I researched our brand’s origins and acquired artifacts to put on display within our trade show booth. I then worked on a concept that could tie the brand’s substrate — engineering vellum — into all of the other art material brands under our corporate umbrella. Artists painted and drew works that were hung in acrylic double sided frames so that the transparency of the substrate could be taken full advantage of. These works would form the walls of our space and tell the story of our company at our annual national convention. Our company won best large booth for this exhibit.
EXHIBITS
Museum Exhibits
With Ancient Egypt, ancient Egyptian tomb murals were chosen to become part of the exhibit based on appropriate history of funerary tomb work and tomb work appropriate to the position of the mummy on loan from Mass General hospital. While Padihershef, the mummy of which the exhibit centered, had been brought to America early on and much of his antiquities lost, a reconstruction of a tomb was based largely on historical references to mummies of similar cast. Although murals were reproduce with modern techniques and materials, careful attention was paid to detail to ensure a most accurate replication.
The Art Discovery Center is an exhibit gallery that houses a number of Buddhist murals from across Asia. The Thangkas and mandalas that make up the gallery were directed by a Buddhist art ambassador from Tibet and a Tibetan Buddhist monk. Not only were the murals faithful reproductions created from ancient elements and symbols used in monastic works, but artistic techniques were also taught to those who worked on the exhibits. The Art Discovery Center serves to enrich the George Walter Vincent Smith’s museum’s collection of Asian antiquities by making art from these regions accessible to young museum goers.